A Financial Times Best Book of the Year
The first book that examines India''s mega-publicity campaigns to theorize the global transformation of the nation-state into an attractive investment destination.
The early twenty-first century was an optimistic moment of global futures-making. The chief narrative was the emergence of the BRICS nations-leading stars in the great spectacle of capitalist growth stories, branded afresh as resource-rich hubs of untapped talent and potential, and newly opened up for foreign investments. The old third-world nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. If the tantalizing promise of economic growth invited entrepreneurs to invest in the nation''s exciting futures, it offered utopian visions of "good times," and even restoration of lost national glory, to the nation''s citizens. Brand New Nation reaches into the past and, inevitably, the future of
