Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.
The book showcases the diversity of emerging markets that offer unique challenges in finance, marketing, organization and HR, among others. From family-owned enterprises in India grappling with succession-planning to tech startups navigating regulatory uncertainties-these case studies capture the essence of managerial dilemmas in emerging markets. Through rich narratives and rigorous analysis, the essays in this volume provide strategies for organisations to deal with turbulent times, declining sales and productivity, shrinking investments or consumer base and the need for businesses to innovate, expand and grow. . The volume also includes reflections fr
