Projecting Desire - Media Architectures and Moviegoing in Urban India

How middle-class women transformed India-s screen and exhibition industriesSince the late 90s, multiplexes in India have almost always been located inside malls, rendering it impossible to inhabit one space without also inhabiting the other. Their prevalence coincides with a shift in the spectatorial imagination of India-s mass audience-spaces that, for several preceding decades, had been designed for the subaltern male, but are now built for the consuming, globalized middle-class woman. By catering to the mutable desires and anxieties of a rapidly expanding and heterogeneous middle class, the mall-multiplex has radically altered the politics of theatrical space and moviegoing. Projecting Desire tells the story of this moment of historic transition as it played out across media industries, architecture and design, popular cinema, and public culture. Tupur Chatterjee highlights how the multiplex established a new link between media and architecture in the subcontinent, not only rewritin