This open access book examines the various ways that shame, shaming and stigma became an integral part of the United Kingdom-s public health response to COVID-19 during 2020. As the Covid-19 pandemic unfolded in 2020, it quickly became clear that experiences of shame, shaming and stigma dominated personal and public life. From healthcare workers insulted in the streets to anti-Asian racism, the online shaming of -Covidiots- to the identification of the -lepers of Leicester-, public animus about the pandemic found scapegoats for its frustrations. Interventions by the UK government maximised rather than minimized these phenomena. Instead of developing robust strategies to address shame, the government-s healthcare policies and rhetoric seemed to exacerbate experiences of shame, shaming and stigma, relying on a language and logic that intensified oppositional, antagonistic thinking, while dissimulating about its own responsibilities. Through a series of six case studies taken from the eve
