Welcome to the world of the sharp-suited -faces-. The Italianistas. The scooter-riding, all-night-dancing instigators of what became, from its myriad sources, a very British phenomenon.
Mod began life as the quintessential working-class movement of a newly affluent nation - a uniquely British amalgam of American music and European fashions that mixed modern jazz with modernist design in an attempt to escape the drab conformity, snobbery and prudery of life in 1950s Britain. But what started as a popular cult became a mainstream culture, and a style became a revolution.
In Mod, Richard Weight tells the story of Britain-s biggest and most influential youth cult. He charts the origins of Mod in the Soho jazz scene of the 1950s, set to the cool sounds of Charlie Parker and Miles Davis. He explores Mod-s heyday in Swinging London in the mid-60s - to a new soundtrack courtesy of the Small Faces, the Who and the Kinks. He takes us to the Mod-Rocker riots at Marg
