International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies.
European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly - yet not entirely - mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment.
This comprehensive reference volume brings together a global team of contributors to analyse and overview
