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Norli Bokhandel

Revenue Management for the Hospitality Industry

2021, Pocket, Engelsk

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REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY

Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide

In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.

The authors discuss concepts critical to the achievement of hospitality professionals- revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book-s 14 chapters.

Written for students with some prior knowl

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