Playbook - Make time for play

We have created a new kind of puzzle publication, one that combines the familiarity and addictive appeal of sudoku, nonograms and compass puzzles with the visual identity of a beautifully designed publication. While most titles in the category compete on sameness, ours stands out through design, collectability and stronger emotional appeal. Part puzzle magazine, part design object, part summer companion - this is a title customers will want to pick up for themselves and buy for others.