Sport Management: The Basics

Sport Management: The Basics is an engaging and accessible introduction to sport management. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing such topics as the history of sport management, the role of the manager, levels of management, the public, private and voluntary sectors, and sport management in the global marketplace. With suggestions for further reading throughout the text, a comprehensive chapter on employment and employability, and case studies which explore both theory and practice, Sport Management: The Basics offers a clear and concise introduction for anyone seeking to study or work in sport management.