SUNDAY TIMES BESTSELLER-If you want to write a novel or a script, read this book- Sunday Times-The best book on the craft of storytelling I-ve ever read- Matt Haig-Rarely has a book engrossed me more, and forced me to question everything I-ve ever read, seen or written. A masterpiece- Adam RutherfordWhy stories make us human and how to tell them better.There have been many attempts to understand what makes a good story - but few have used a scientific approach.In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.INCLUDES NEW MATERIAL.
