Nuevos Enfoques Linguisticos y Traductologicos del Discurso Turistico

"This volume explores the richness and plurality of tourism and its discourse through an interdisciplinary analysis, providing a comprehensive view of the impact of tourism on various communicative, social and cultural spheres. It compiles research presented at the second edition of the International Congress on Translation and Tourism Discourse (TRADITUR), which highlights the intercultural, multifaceted and multilingual nature of this activity, as well as the variety of discursive genres that merit close analysis. The volume addresses everything from the influence of social networks and the creation of new formats of tourism discourse to the emotion and subjectivity present in promotional communications. It provides an overview of how contemporary tourism is intertwined with multiple dimensions and discursive formats, highlighting the strategic challenges facing translators, terminologists and linguists"--