-It is easy to say that product metrics like daily active users (DAU) and monthly active users (MAU) are broken; it-s harder to talk about what needs to replace them. In this systematic look at the role of user behavior in building successful products, Connor charts a path forward for how product teams must evolve their processes to continue as a vital part of a modern organization.- -MATT WALLAERT, author of Start at the End In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture. Joyce illustrates how
