To create deep change, you have to disturb people, or at least risk doing so. Shaking people out of their comfort zones not only generates the possibility of change but also elicits new information and brings out hidden resources that people need to navigate unfamiliar waters. Nevertheless, provoking without antagonizing or shutting people down and tolerating their pushback are complex challenges, requiring skill and will.
This is the first comprehensive provocation roadmap: why provocation is necessary for effectively leading change, the different forms of provocation, action tools and frameworks, and case studies illustrating how change is achieved through the sustained and careful use of provocation and disturbance, with strategies and tactics for minimizing the risks involved. We illustrate, for example, how two Australian farmers challenged centuries-old farming practice to regenerate their properties and how a large American bank used the death of a revered C
