Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You-ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user-s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.
Key Features
A dive-in-anywhere book that offers practical advice and topical examples. ?Thought triggers, exercises and scenarios to test your knowledge of UX research. ?Workshop ideas to build a development team-s UX maturity. ?War stories from seasoned researchers
